Brand Strategy Takeoff 🚀

The NO Bullsh*t complete program for SMEs to build an impactful brand, from strategy to execution.

Overcome obstacles, align your brand and achieve impactful brand growth with a clear, strategic process.

You gotta problem? 🤨

I’ve heard these problems before.

This is EXACTLY how conversations start with my clients.

It’s not good.

It’s sh*t tbh.

You know how it feels facing the problems.

When your business just can't break through.

Or you have a big blockade stopping you from moving forward.

It’s frustrating.

It’s draining.

And it stops your growth.

But, what’s the solution?

🤔 A new website?
🤔 A new marketing campaign?
🤔 Or another bloody logo to “change the aesthetic" and "arouse our audience”?

No. Well, at least not yet.

Let's think first... 🤔

Most of the time we jump to the “execution” in search of a solution.

We think a new product, or a sales technique, a new website or new identity will solve our problems.

Then what happens?

You do that and you fall back onto your ass.

Truth is.

You make ASS-umptions.

You work reactively.

Why?

❌ Because you don’t have a clear plan of action.
❌ You don’t have a guide to lead your growth.
❌ You don’t have anything to help you think and make decisions.

You simply don’t have a Strategy!

THIS is the missing piece.

The Holy Grail ✨

In order for your brand to have impactful growth it needs to have a clear game plan.

We call that a Brand Strategy.

When obstacles come, you need to have your brand strategy to refer back to which helps you figure out the solution.

Before deciding on any execution like new websites, campaigns or a rebrand, your brand strategy guides you to whether it’s the right decision.

Not being at the mercy of reactionary behavior in business, is what a  brand strategy provides you.

Giving your brand consistent and impactful growth.

Like for some of the client problems above:

Problem
brand strategy solution

A brand strategy ensures you prioritise and execute high-impact tasks, enhancing your overall brand experience. This boosts brand awareness and market recognition, ultimately accelerating growth.

A brand strategy defines your brand's voice, personality and values allowing your brand to be communicated effectively across all touchpoints with clarity, consistency, and impact, making it easier for customers to understand and engage.

A brand strategy gives a deeper understanding of your audience such as their pain points and decision making. This aligns your messaging, positioning, marketing and value proposition to resonate with and attract not just more clients, but the right ones.

How Brand Strategy Takeoff Works 🚀

We have a pathway to understand your current challenges, analyse your brand, set a clear strategy and help you execute it. We will follow 8 clear steps in the Brand Strategy Takeoff project to help you build a strong, impactful brand.

Step 1

Initial discovery to discuss your current challenges and speak about where you want your brand to be (the brand goals).

Step 2

Mapping out a clear project plan for strategy, execution and deliverables with a focus on resolving your current challenges.

Step 3

We'll dive into 2-4 FUN, interactive workshops designed tactically to help you develop your strategy without you even knowing!

THIS is the flagship workshop where the magic happens. Our strategy process is unique and has been developed and refined over the last 7 years!

The best in the business basically! 😏

Step 4

Post workshop, our team use the outcomes, our refinement and research to develop and present a clear brand strategy.

Step 5

We devise a strategy implementation plan which include deliverables needed (if any) such as brand design, digital assets or websites.

Step 6

Either consulting the execution process or delivering the execution process ourselves with our design agency - 9 Designs

Step 7

Set a launch date and lay out a plan for launch of the strategy and any deliverables.

Step 8

Included in the project is 2 years consulting. We follow up every 3 months to assess your progress and consult on changes, feedback or implementation.

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The End Result

You now have a brand setup with a clear strategic foundation, ready to make an impact 💥

Solid brand foundations
Clear brand strategy
Implementable growth plan
Cohesive messaging
Strong positioning
In-depth audience insights
True positive impact
Obstacle navigation
Brand identity design & assets
Digital & marketing integration
Brand progress follow ups
Ridiculous amount of FUN
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What's the "Flagship" workshop fuss? 🙄

NOTHING beats our flagship Brand Strategy Takeoff 🚀 Workshop!

It’s personal, close-up, and sparks authentic discussions.

You get immediate feedback, no distractions, and it allows us to observe those vital non-verbal cues like body language.

It brings the full energy, jam packed FUN and most importantly, the fast, impressive results.

So NO snooze-fest, straight into the grit.

Wherever your crew is in the world, we're in!

We're not here to give you a cookie-cutter strategy. We're here to craft a strategy that's IMPACTFUL, actionable, and tailored to your brand.

That’s why it’s a fuss. 😜

We work though personalised exercise worksheets for your brand in both individual and group exercises.

Covering:

  • Brand Analysis
  • Brand Anatomy
  • Brand Messaging
  • Market & Positioning
  • Research

The outcomes of the exercises lead our to team to formulate your brand strategy post workshop.

After the strategy is formulated, its turned into 3 key documents:

  1. The Brand Strategy: The master brand strategy document. With the complete and in-depth strategy.
  2. The Mini Strategy: A neat, concise version of the master strategy presented as a document or printable posters, which keeps the daily activity aligned.
  3. The Implementation Guide: Strategy is useless if you don’t know how to use it. So this is a comprehensive step-by-step manual to consistently execute the brand strategy. Each department, whether marketing, design, or social media, receives a tailored section ensuring alignment across all teams with a clear roadmap.

Post Strategy Execution 🔨

Once the strategy and implementation plan is clear we’ll go into the execution (Step 6).

If you already have a design team in place, no problem, we can just consult.

But if you need help with the execution, here’s what our expert team at 9 Designs provides:

  1. Brand Identity Design - Design elements including the brand mark (a suite of logos for various applications), a curated color palette, custom typefaces or font selections, brand patterns and any other graphic elements that solidify your brand's visual representation.

  2. Brand Collateral Design - Designed print materials, marketing essentials, and all the necessary digital assets, from instructive PDFs to comprehensive brand guides. Each piece is crafted to ensure brand consistency and resonance with your audience. (we can handle print in-house)

  3. Web Design & Development - a site that truly embodies your brand. We integrate your brand's strategy right into the core of the website, ensuring every element, from copy and it's tone of voice, to layouts aligned with your brand objectives and a stunning visuals consistent with your brand identity.
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Testimonies🌟

It's not just me who has all the FUN in these workshops... 😜

"What stands out about Kiki is his positive energy, relentless dedication, strong branding expertise, and his work toward a higher purpose. Since day one, we’ve been on the same wavelength. When I received the invitation to work with him and his team on a project in the positive impact space, I was enthusiastic. Kiki demonstrated strong leadership, gave a clear sense of direction, organized a meticulous client workshop, and provided all the information needed to complete the copywriting part. He has a clear understanding of all the components needed to build a unique and differentiated brand. Beyond that, Kiki is smart, entertaining, human, and can easily empathize with others. I’d recommend working with Kiki anytime, you’ll expand your horizons and grow further together!"

Barbora

Founder, Direct Vitality

"From the first session, he took the lead where he needed to and Kiki's attentive manner meant I felt I was being heard. Most important for me is minimal handholding and Kiki nailed this - he got on with the work and it was clear he is an expert in his space. What I also love is how Kiki has helped manage and direct my brand so that it is consistent across my online presence. Thrilled we connected. Thanks again!"

Richard Moore

Sales Coach

"Kiki has helped me become a better marketer and I would whole heartily recommend working with him. I've attended 2 of his brand-building events in London and had the privilege of interviewing him on my podcast. His knowledge of branding and positioning is unparalleled, and he has a natural ability to break things down in a way that's easy to understand. If I ever need help with branding, he'll be the first person I call. And if anyone I knew needed help, he'd be the first person I recommend."

Georgia Brady

Marketing Exec, Elevey

“Kiki has been fantastic at helping me brand a number of my businesses in the Property and Hospitality sectors… everything from strategy to bespoke logo graphic design, bespoke menu design, to websites and e-commerce. Always happy to help, advise and go the extra mile to make sure myself as a client was happy with the finished product. Can’t recommend Kiki highly enough. Superb service.”

Emilio Paiva De Britto

Founder, Ice Rock Cafe

“I highly recommend Kiki, he has a lot of integrity, works hard and is dedicated to achieving customers aims and goals. He has done a lot of work for our companies, with branding and building our websites. I would whole heartedly suggest anyone looking for branding and developing their business to approach 9 Designs and Kiki. It will make a world of difference and help accelerate the growth of your business. Keep up the good work. Thank you for your help.”

Dr. Marttand Patel

Founder, Sunshine Endeavors

“Kiki has taken Direct Vitality to the next level we needed of becoming one of the UK's leading vegan supplement providers. We required a full brand design initially but now we continue to work with him for all our website design, development and ongoing company design and marketing. He's extremely professional, attentive, has outstanding design capabilities and manages projects competently and in a timely manner.”

Nish Patel

Founder, Direct Vitality

"Kiki where do I start, the most tolerant and innovative Brand Specialist you could ever meet! The Elevey journey has been amazing! The workshops for the Brand Strategy were so on point Kiki pulled so much information out of us in a fun but strategic way, each section we completed, we discussed and then the results that came from Kiki and the team were so aligned to us it was magical. The whole process was fun and insightful and the end result just showed us how invaluable the workshops have been. The colours, the name, our identity design and web design so "us" and all because Kiki listened he learnt about us, he worked with us so well that the end result has been perfect. I cannot recommend Kiki enough he has a real power that you can only admire! The FUN Brand Strategist is the perfect name for Kiki!"

Sally Brady

Founder, Elevey

“Kiki delivers excellent Brand Management workshops. Not only are they informative and digestible, he uses slides/a deck that help what he is advocating as a visual aid. I would highly recommend his workshops and consultancy to any business and  individual(s) who need a brand strategy, or who are engaged with continuous learning and development.”

Matt Hollings

Business Development Manager, Travel Matters

"When the workshop began, Kiki talked about his breadth of knowledge in Brand Building (not in a cocky way lol) and this reassured me that I was being led by an expert who knew what they were talking about. We were equipped with resources to get the most out of the session and I had the opportunity to think in detail about my Target Audience - something I already thought I did at length but this provided me with a completely new perspective! The great thing was that it was applicable to businesses of any size - even if you hadn't launched your business yet, there was something for everyone to learn."

Laurine Magaye

Founder, Blissful Bride

“Kiki creates not only great brands, but great visions too. He's able to execute on the theory, and the practical parts of it too, so that you are actually able to see results in your business. If you're looking for someone who can take your brand to great heights, then Kiki is your man!”

Aidan Lee

Founder, FitRoots

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FAQs ❔❓

What is the Brand Strategy Takeoff (BST) program?

🔽

The BST program is a comprehensive, private 1-to-1 workshop tailored for medium to large-sized businesses focusing on creating a full brand strategy, including analysis, brand anatomy, market positioning, and detailed research and decision-making processes and then moving onto executional phase such as brand identity design, website development and marketing.

Who is the BST program for?

🔽

The program is best suited for medium to larger-sized businesses at any stage, whether launching, growing, rebranding, or adapting to market changes, and that have the resources to implement a full brand strategy.

How much does the BST program cost?

🔽

The BST program starts at £15,999, which includes the 4-day workshop, the 8 stages and all the bonuses listed above. A full project quote will be provided after a discovery call and will differ based on specific project details, required deliverables, travel, setup and the size of your team.

How long is the BST program?

🔽

From start to end we estimate 6-8 weeks for the full programme. The strategy workshop takes 2-4 sessions (typically over 2 weeks). The post strategy analysis and formulation takes 1 week. The identity and any website design and collateral design deliverables can vary from 3-5 weeks.

What will I gain from the BST program?

🔽

By enrolling in the BST program, you'll develop a detailed brand strategy perfectly in tune with your business objectives and market niche. The program will guide you through a meticulous brand analysis, help you define your brand's vision, mission, values, and messaging, and advise on how to establish a profound connection with your target audience. You'll also gain insight into setting your brand apart from the competition and cultivating a compelling brand identity and digital footprint. Beyond strategic insights, the BST program provides actionable deliverables, including a complete brand identity package, website design direction, and a suite of tools to maintain brand growth. You'll also join a network of industry experts for continued support. The end goal is to furnish you with all the resources required to forge a distinctive and impactful brand.

Is the BST program right for businesses without an internal design team?

🔽

Yes, the BST program can cater to businesses lacking in-house design and development teams by providing consultations and strategies for brand identity and website design/development.

Is brand strategy only for big companies?

🔽

Absolutely not. Businesses of all sizes benefit from a solid brand strategy. It serves as the foundation for success, guiding decision-making, customer engagement, and growth. Regardless of your company's size, a brand strategy is crucial for establishing your market position and scaling effectively.

Is there support available after the BST program ends?

🔽

You'll receive post-workshop follow-ups and brand consultations every 3-6 months for 3 years to ensure your brand continues to grow and adapt effectively.

Do you include identity design and website design in the BST program?

🔽

Yes, the BST program includes a full brand identity design and website design/development consultation & strategy. We ensure that your brand's visual representation is as strong as your strategic foundation.

How do you tailor the BST program to my specific brand needs?

🔽

The BST program is highly personalized, starting with an in-depth analysis of your brand and market. We consider your unique challenges and objectives to tailor a strategy that is uniquely yours.

How long after the BST program will I see results?

🔽

Immediate benefits of the BST program, such as enhanced clarity in your brand messaging, defined brand promises, a well-understood target audience, and a polished brand identity, are typically noticeable right away. As you begin to implement your tailored strategy, other aspects like brand awareness will gradually increase. Over time, you can also expect to see improvements in customer loyalty, market share, and sales performance. Keep in mind that brand building is an ongoing journey that thrives on continuous effort and adaptation to achieve and maintain the best results. It's a marathon and not a sprint.

How will the BST program contribute to my brand's positive social, economic, and environmental impact?

🔽

The BST program is geared towards brands that aspire to make a meaningful difference. By engaging with us, you'll learn to integrate social responsibility, economic benefit, and environmental stewardship into the core of your brand strategy. This holistic approach means that immediately upon completion of the program, you'll have the tools to start making decisions that not only serve your business objectives but also contribute positively to society and the planet. Over time, as these principles become ingrained in your operations and brand ethos, you’ll see a ripple effect of benefits, from enhanced community goodwill and customer loyalty to potential economic advantages and reduced environmental footprint.

Can I participate in the BST program if I'm outside the UK?

🔽

Yes, we welcome international clients. We can discuss options for participation remotely or through travel arrangements.

How do I measure the success of my brand strategy?

🔽

Success metrics will be defined during the BST program, which may include brand awareness, customer engagement, market share growth, and revenue increases.

How do I get started with the BST program?

🔽

Getting started with the BST program is simple. Begin by booking a discovery call. During this call, we'll discuss where your brand currently is, any current challenges and where you want to go. We'll also explore how the BST program can be tailored to your brand. This initial conversation is the first step towards developing a brand that makes an impact. You can schedule your call by clicking here.

Still have questions? 🤔 Book a bst discovery call
to have a chat with me or email me ciao@kikibhaur.co